Indian Handset maker micromax to launch windows phones 8.1 devices

Domestic handset maker Micromax has partnered with Microsoft to give Windows Phone 8.1-powered smartphones within the country. The deal that was announced on Wednesday at Microsoft’s Build 2014 conference in San Francisco is anticipated to accentuate competition within the smartphone space in India.

Besides, the software giant has additionally proclaimed that it’ll offer its Windows OS free to smartphone and tablet manufacturers (for devices with screen-sizes 9-inches), a move which will facilitate the very firm competition with the Google’s android and the Apple’s iOS the fiercely competitive sensible devices market.

This giving additionally permits hardware partners to their customers an annual subscription to office365. The move, although shocking, can led to a fiercer competition within the smartphone and tablets space particularly within the backdrop of its plans to acquire the mobile business of Finnish phone maker Nokia for $7.2 billion.

By creating the OS free, Microsoft is expecting to spice up its share of Windows Phone OS that is competitive against android and iOS. The handset maker micromax is one in all the biggest smartphone corporations in India and has an approximate market of sixteen per cent. The corporate has established a powerful base in entry-level and mid-range segments with devices like Canvas HD, A35 Bolt and A67.

The new Windows Phone 8.1 update brings fascinating options like Cortana, additionally touted as Microsoft’s answer to Siri. Update has the new notification centre, IE 11, higher security and enterprise options, a larger specialize in app discovery and a far better calendar.

Until now there is no information on the estimated pricing of the new Windows Phone 8.1 handsets. But considering the market of the Indian Handset Makers, we can simply expect range of devices costing from INR 7500 to INR 20,000 hitting the market.