Bharti Airtel, India’s largest mobile service provider today announced the launch of “tweetSMS” a third-party application which allows its GSM Mobile service users to receive Twitter SMS Updates directly to the mobile phone.

The launch of  ”tweetSMS” is clearly intended as a retention and brand image especially in the youth segment onto Airtel network.

Now Airtel subscriber can all Tweet at the price of a single SMS, they can connect to a huge community of Tweeters.

To signup for tweetSMS, An Airtel subscriber simply has to SMS Signup to 53000 and then follow the instructions that comes via SMS to complete the registration process and start tweeting. This application allows you to stay in touch with your twitter friends and also update your status without needing any internet connection on your phone. However note that the cost would be Rs 1/SMS sent.